Forever Living Products International, LLC

The proposed settlement permanently prohibits Forever Living Products from making deceptive earnings claims in the future. The company must substantiate any earnings claims with competent and reliable evidence. The case highlights the FTC's ongoing enforcement against multilevel marketing companies that misrepresent income potential to recruit participants.

Forever Living Products International, LLC will be permanently prohibited from making deceptive earnings claims to resolve Federal Trade Commission allegations that the company deceived consumers by claiming they could earn profits from the venture when the vast majority of participants made little or no money. The case involves multilevel marketing practices with misleading income representations.

The FTC alleges that Forever Living Products made deceptive earnings claims to recruit new members to its multilevel marketing program. The company misrepresented the potential earnings that participants could achieve, creating false expectations about income potential. The majority of participants in the program earned little or no money despite the company's claims of significant earning opportunities. This violates FTC regulations against deceptive business practices and unfair methods of competition.