Kochava Inc.
Outcome
Under the settlement, Kochava is prohibited from selling, sharing, or disclosing sensitive location data without consumers' affirmative express consent. The company must implement a data protection program and obtain regular third-party audits of compliance.
Details
The FTC reached a settlement with data broker Kochava Inc. prohibiting the company from selling or sharing sensitive location data without consumer consent. The FTC alleged Kochava sold location data from hundreds of millions of mobile devices that could trace individuals' movements to sensitive locations.
The FTC alleged that Kochava sold precise geolocation data from mobile devices that could be used to track individuals to sensitive locations such as healthcare facilities, reproductive health clinics, places of worship, and domestic violence shelters. This data was sold without consumers' knowledge or consent and could be used to identify and target individuals based on their movements.
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